Companies use a customer service questionnaire when they want to find out how the company is performing in certain area of the company. These questionnaires can be used to see how the company is performing in their sales area. Therefore, the questionnaire that the company distributes will contain questions that will secure information about how the sales representatives are responding to the customers. The company can also ask questions about the sales representatives’ knowledge level. If the company sees they are having problem with the sales representatives being knowledgeable about new products, they can provide more training to the staff before the new products are distributed to the consumer. The survey can also address questions that relate to the structure of a customer service area. Which means, the data they receive can provide them with the supporting documentation needed to expand the services and staff in a certain area of the company.